Severe Duty Thermal Engine Cooling Fan Clutch by Hayden®. Rotation: Reverse. Hayden Automotive engineers, manufactures and supplies a wide range of products designed to keep your car, truck or performance vehicle running cool. From fan clutches and electric fans to performance oil and transmission coolers, we’ve got what you need to protect your vehicle from damaging and performance robbing heat. Hayden Automotive – products engineered and built to take the heat, so your vehicle won’t.